·         researching, writing and presenting text in ways that appeal to the site's target audience

·         putting (uploading) material on to the website, often using a content management system (CMS)

·         making sure site content is kept up to date

·         monitoring and posting replies to online message boards and dealing with email enquiries

·         editing and proofreading text produced by colleagues or freelancers

·         developing new content and editorial guidelines

·         attending content planning and commissioning meetings with other departments or clients

·         keeping track of developments in web technology and good practice, for example website accessibility issues

·         creating and monitoring social media output and feedback

·         making sure web pages are picked up by search engines (search engine optimisation)

·         reporting on website traffic statistics

·         training new staff on how to produce and edit content.